Mutual Funds Association of Pakistan (MUFAP) uses certain technology on its websites to collect information from visitors and compiles aggregate statistical information about how visitors use our websites, including information relating to the frequency of visits, the average length of visits, which pages are viewed during a visit, and the effectiveness of advertising on our websites. MUFAP uses this information to improve the website content and performance. No individually identifiable information is collected for this purpose and MUFAP does not monitor individual visitor behaviour.